Rádio Madalena
Rádio Madalena is a place for a community to share ideas and raise awareness on issues regarding the Vila Madalena neighborhood in Sao Paulo, Brazil.
This initiative started to come to life when people that live and work in the neighborhood began to volunteer to help preserve the area. As this idea began to grow, broader issues came up, such as civil rights, ethics, economy, social justice, among others. So we teamed up with our neighbors to make this brand truly express the welcoming of these new supporters, partners and the broadening of its audience to new people.
Vila Madalena is a place that combines a vibrant street art scene with open air art galleries, colorful murals, independent fashion stores, cafés, studios, nightlife and, obviously, lots of music. Representing this plurality and the exuberant lifestyle of the neighborhood was fundamental to create an expression that reflects what is discussed on its various radio programs.
After taking a closer look at the issues discussed on its shows and understanding their strategy and plans to grow, we came up with an expression that references lambe-lambe street posters and stencils, which are very typical in the area. We then composed an array of collages that allowed us to explore the diversity that we see on the streets of the neighborhood and the conversations we listen to on the radio.
This new identity brought social awareness to the brand’s universe and communicates the importance of the collective struggle that keeps this non-profit organization alive. With an established brand that clearly represents its purpose, this project keeps gaining credibility and more supporters and partners. Therefore, Rádio Vila Madalena can improve its operations to advocate for the good use of the neighborhood and actions that generate positive impact on local business and the whole community.
Client: Rádio Madalena | Year: 2021 | Services: Identity, Brand expression, Brand voice, Brand guidelines
Megalo
Strategy Director: Rodrigo Deligi
Design Director: Samuel Oliveira
Account manager: Vitória Neri
Design: Paula Fioretti, Diego Cavinatto
Copywriter: Leonardo Moreira
Motion Design: Edyelk Lucas de Sousa
Sound Design: Rodrigo Tedesco
Typography: Daniel Sabino
Design Director: Samuel Oliveira
Account manager: Vitória Neri
Design: Paula Fioretti, Diego Cavinatto
Copywriter: Leonardo Moreira
Motion Design: Edyelk Lucas de Sousa
Sound Design: Rodrigo Tedesco
Typography: Daniel Sabino
Awards
Brasil Design Award 2021 - Silver Medal - Graphic design
Indigo Design Award 2022 - Gold Medal - Branding
Brasil Design Award 2021 - Silver Medal - Graphic design
Indigo Design Award 2022 - Gold Medal - Branding
